According to the New York Times, Apple is finally putting into practice what for a long time has only been speculation that they will develop their own original movies and television shows.
The company announced as recently as Thursday that they will be launching their first exclusive television project – and it will be a nonscripted series about apps. Reportedly, Apple is collaborating for this project with entertainer Will.i.am and television executives Ben Silverman and Howard T. Owens.
The show aims to focus on the app economy, as according to Apple senior vice president of Internet software and services Eddy Cue, “One of the things with the app store that was always great about it was the great ideas that people had to build things and create things.”
Specifics are yet to be discussed and there are not many details about the production available to the public. There is no mention of the show’s title, financing, timeline, storylines, episodes, or how much it will touch upon Apple’s own app store.
Even if Apple has released some programs related to the music industry in the past, this is the first project that focuses on television shows. However, Eddy Cue also made it clear that “This doesn’t mean that we are going into a huge amount of movie production or TV production or anything like that.”