Apple is making a television show about apps

Apple is making a television show about apps

Apple Showroom, New York, USA / Photo by Flickr

According to the New York Times, Apple is finally putting into practice what for a long time has only been speculation that they will develop their own original movies and television shows.

The company announced as recently as Thursday that they will be launching their first exclusive television project – and it will be a nonscripted series about apps. Reportedly, Apple is collaborating for this project with entertainer and television executives Ben Silverman and Howard T. Owens.

The show aims to focus on the app economy, as according to Apple senior vice president of Internet software and services Eddy Cue, “One of the things with the app store that was always great about it was the great ideas that people had to build things and create things.”

Specifics are yet to be discussed and there are not many details about the production available to the public. There is no mention of the show’s title, financing, timeline, storylines, episodes, or how much it will touch upon Apple’s own app store.

Even if Apple has released some programs related to the music industry in the past, this is the first project that focuses on television shows. However, Eddy Cue also made it clear that “This doesn’t mean that we are going into a huge amount of movie production or TV production or anything like that.”

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Caroline Parker has a Bachelor of Arts degree in American Studies from the University of Bucharest. She is currently pursuing a master's degree in the same field. She specializes in gender issues, ethnic minorities, and has a passion for literature, but she loves to find out more about any subject she comes across. When she is not busy with her studies, she is attending conferences, seeing plays which deal with contemporary issues in society, traveling, taking photos for her Instagram account, and watching beauty related vlogs. She aims to become a published writer and to pursue a Ph.D. is the field of gender studies.