It appears that becoming a blooming multinational transportation business has influenced Uber’s creativity in recruitment strategies. Recently, Microsoft engineer Joshua Debner took to Twitter to share what happened to him during an Uber ride. He was in Seattle on his way to meet a friend when a notification popped up in his Uber app. It turns out Uber wanted to engage him in a coding game.
Uber confirmed to Business Insider that it’s found a new way to lure engineers to work for them by testing their coding skills during an Uber ride.
Debner was confused as to how the company knew he is an engineer, since he had never talked to Uber, had a recruiter reach out, or submitted his resume to the ride-hailing company. His Microsoft email address is not used on his account, and he has not used Uber for Microsoft business. The company insists that it is not using individual information to identify recruits, but that it is targeting geographic areas where tech jobs are concentrated to find candidates.
“We are always looking for new ways to reach potential candidates that want to join our team and help us solve interesting problems. If you’re in a place where a lot of people work in tech,you may see our ‘Code on the Road’ challenge within the rider app,” a company spokesperson said, according to BI. “The option to play gives interested riders the opportunity to show us their skills in a fun and different way – whether they code on the side or are pursuing a career as a developer.”
If riders accept the test, Uber challenges them with three coding problems to solve, each with a 60-second countdown, and scores them based on their answers.
“I think it’s kind of a crapshoot either way,” Debner told BI. “I don’t know if answering a timed 60-second quiz in a dark Uber when the driver is trying to talk to you is the best way. If someone passes all of it, it’s kind of like a free phone screening.” Debner confessed to hitting the prompt button to submit his results to Uber just to see what would happen. The company sent him an email that gave him a link to apply in case he’s interested but he hasn’t heard from them so far.